How Canadians Communicate VI

Food nourishes the body, but our relationship with food extends far beyond our need for survival. Food choices not only express our personal tastes but also communicate a range of beliefs, values, affiliations and aspirations—sometimes to the exclusion of others. In the media sphere, the enormous amount of food-related advice provided by government agencies, advocacy groups, diet books, and so on compete with efforts on the part of the food industry to sell their product and to respond to a consumer-driven desire for convenience. As a result, the topic of food has grown fraught, engendering sometimes acrimonious debates about what we should eat, and why.

By examining topics such as the values embedded in food marketing, the locavore movement, food tourism, dinner parties, food bank donations, the moral panic surrounding obesity, food crises, and fears about food safety, the contributors to this volume paint a rich, and sometimes unsettling portrait of how food is represented, regulated, and consumed in Canada. With chapters from leading scholars such as Ken Albala, Harvey Levenstein, Stephen Kline and Valerie Tarasuk, the volume also includes contributions from “food insiders”—bestselling cookbook author and food editor Elizabeth Baird and veteran restaurant reviewer John Gilchrist. The result is a timely and thought-provoking look at food as a system of communication through which Canadians articulate cultural identity, personal values, and social distinction.

Contributors include Ken Albala, Elizabeth Baird, Jacqueline Botterill, Rebecca Carruthers Den Hoed, Catherine Carstairs, Nathalie Cooke, Pierre Desrochers, Josh Greenberg, Stephen Kline, Jordan Lebel, Harvey Levenstein, Wayne McCready, Irina Mihalache, Eric Pateman, Rod Phillips, Sheilagh Quaile, Melanie Rock, Paige Schell, and Valerie Tarasuk.

Table of Contents

Table of Contents
Cover 1
Half-Title 2
Title 4
Contents 6
Acknowledgements 8
Introduction 12
PART I: FOOD PROMOTION 28
1 Communicating Food Quality: Food, Packaging, and Place 30
2 The Food Retail Environment in Canada: Shaping What Canadians Eat and How They Communicate About Food 44
3 Selling Nutrition: Current Directions in Food Fortification and Nutrition-Related Marketing 62
4 INSIDER VOICE Edible Canada: The Growth of Culinary Tourism 76
PART II: FOOD AND COMMUNICATION 82
5 La cuisinière canadienne: The Cookbook as Communication 84
6 The Dinner Party: Reworking Tradition Through Contemporary Performance 98
7 Canadian Food Radio: Conjuring Nourishment for Canadians Out of Thin Air 116
8 Of Men and Cupcakes: Baking Identities on Food Network 138
9 INSIDER VOICE Snapshots of a Canadian Cuisine 154
10 INSIDER VOICE Everybody's a Critic: A Memoir 162
PART III: FOOD CONTROVERSY 170
11 Making the "Perfect Food" Safe: The Milk Pasteurization Debate 172
12 Kraft Dinner® Unboxed: Rethinking Food Insecurity and Food 194
13 Hipster Hunters and the Discursive Politics of Food Hunting in Canada 212
14 Lies, Damned Lies, and Locavorism: Bringing Some Truth in Advertising to the Canadian Local Food Debate 238
15 Communication, Crisis, and Contaminated Meat: A Tale of Two Food Scares 260
16 Canaries in the Supermarket: Moral Panic, Food Marketing and Children's Eating 282
17 "Death on a Plate": Communicating Food Fears in Modern North America 306
List of Contributors 322
Index 328
A 328
B 328
C 328
F 330
E 330
D 330
G 332
H 332
M 333
L 333
K 333
I 333
J 333
N 334
O 334
P 334
S 335
R 335
Q 335
T 336
U 336
V 336
W 336
X 336
Y 336